Recognizing that the history and culture of any country constitute the basis of its survival and progress, we support individual and collective actions in the fields of art and sports. Guided by the eternal values of sports, such as participation, peace, equality, cooperation and sportsmanship, and believing in Henry Ward Beecher’s motto whereby “real culture is the culture that helps us work towards the social improvement of all”, we promote practices that serve the intellectual, ethical and physical development of people in all the countries where we operate; at the same time, we support the participation of our staff in cultural and sports events.