Where technology and strategy meet — or crash
Making new technologies part of retailers’ corporate DNA streamline all of the business operations and align the various technology initiatives with those functions. Retailers need to use data in a meaningful way in order to gain real insights that will help them create an exciting journey and achieve engagement, responsiveness, authenticity, and relevance.

As the store drives revenues across all channels, the integration of the new technologies into the existing marketing channels shall be carefully planned and strategically executed. This ensures that there is a linkage between the in-store experience and the multi-dimensional digital strategy. Technology can, then, truly turn into an enabler in executing business decisions, not a disrupter.


Mobile apps
The worldwide spending on mobile apps is projected to amount to 35 billion U.S. dollars in 2015, whereas Juniper Research predicts that more than 2 billion mobile users will make a mobile commerce transaction by the end of 2017.
BI Intelligence found that retailers will have 3.5 million active beacons installed by the end of 2018 and that half of the top 100 retailers are testing beacons this year.
Virtual stores
With this new concept, customers browse the store as in a physical shop, but rather than picking up the items and adding them to their basket, they touch the screen or scan the barcode with their phone to add them to their list.
Digital signage
According to the National Retail Federation, 30% of shoppers appreciate seeing relevant product information and offers on digital signage monitors, whilst, according to Arbitron, 47% of those who have seen such content in the past 30 days can recall seeing it without aid.

According to Forrester, 50% of consumers expect to buy online and collect at the store. The research concludes that retail brands that fail to adopt an omnichannel strategy risk losing their customer relationships.

Wearable technology
According to Juniper Research, 7% of consumers currently own wearable devices such as smart watches, glasses, and fitness monitors with worldwide spending on wearable technology hitting $19 billion by 2018.

In the new customer-centric approach, retail businesses shall be able to accept a payment whenever and wherever a customer is ready. In 2011, U.S. mobile payments totaled over $12 billion, and by the end of 2017 that number is expected to hit $90 billion.

Data-driven communications
According to O2, 56% of consumers agreed that it would be more likely to choose a retailer if it offered a personalized experience, whereas 40% of consumers buy more from retailers who effectively personalize their offers across all channels.