Mellon Technologies sponsors the 12th E-Business Forum.

Mellon Technologies sponsors the 12th E-Business Forum which will be held on Tuesday 6th December and is organized by the Hellenic Institute of Information and Communications Management (EIP), an Institute of the Hellenic Management Association and the Electronic Commerce and e-Business Laboratory (ELTRUN) of the Athens University of Economics and Business.

The 12th E-Business Forum aims to introduce the attendees to the best e-business practices, to shed light on new business initiatives and ground-breaking digital marketing solutions and to present insights and characteristics of the online shoppers.

The main sections of the conference are:

Section 1: Digital & Mobile Marketing
Section 2: On-line consumer research
Section 3: Rising Stars (New Entrepreneurship)
Section 4: E-Skills Recruitment / Panel Discussion

Maro Hondropoulou, Product Unit Manager at Mellon Technologies, will participate as a speaker in the Digital & Mobile Marketing session. Her presentation entitled: Proximity Marketing - a powerful proximity marketing channel revolves around the ways in which our complete beacons solution enables companies from the financial, retail, hospitality and other sectors, to communicate directly and targeted with their clients.

For further information regarding the agenda and our presentation, you may contact Mellon Technologies (marketing@mellon.com.gr) and EIP (eip@eede.gr).