Responding to Boussias Communications call, Panagiotis Papachristofilou, Head of Marketing at Mellon Group of Companies, participated as a speaker at the conference “Corporate Social Responsibility in Action” which took place on the 27th of February at Maroussi Plaza, Athens.
During his speech entitled “Mellon-ActionAid: building the foundations of an honest relationship” , Panagiotis discussed:
- what CSR means for Mellon and how the CSR strategy of the group is a part of the corporate DNA and culture
- how the CSR actions that Mellon undertakes are aligned with the 7 core subjects of ISO 26000 for Social Responsibility
- the actions that Mellon has undertaken during the last two years together with the NGO ActionAId
The aim of the conference was to map the landscape of social responsibility in the country, by gathering and shedding light on numerous of CSR actions that have been implemented by leading companies, targeting people in need or those affected by natural disasters.
More information about the conference is available here (only in Greek).